Exam questionKROK 2Pharmacy · 2009
A large and well-known company has granted a small independent firm the right to use its trademark and technology so that it could take advantage of authori- ty and customer trust to the well-known brand. Such concept is called:
Answer options
- Franchising
- Use of manufacturer’s brand
- Use of trademark
- Use of dealer’s brand
- Merchandising
Correct answer
Franchising
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