Exam questionKROK 2Pharmacy ยท 2011
A pharmaceutical company conducted an age-specific segment analysis of the regional antihistamine market. It revealed the lack of antihistamines for children. The company will consider this segment as:
Answer options
- A market niche
- A segment requiring further research
- A market door
- A market share
- An unattractive segment
Correct answer
A market niche
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