Exam questionKROK 2Pharmacy · 2011
A pharmaceutical company "Pfizer"is focused on offering the best quality goods at a high price which should cover the costs of research and development as well as production of high quality products. Despite the high price, the product is still in demand. What are the goals of the company's price policy?
Answer options
- Winning the market leadership in respect of product quality
- Increasing the market share
- Ensuring the company’s survival
- Increasing the company’s assortment
- Maintaining status quo
Correct answer
Winning the market leadership in respect of product quality
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