Exam questionKROK 2Pharmacy · 2013
In order to analyze marketing opportunities and make a forecast of the market position a pharmaceutical company can use a matrix allowing the company to find new markets (geographical) or identify new areas of using traditional medicines. What matrix is used by a pharmaceutical company to identify its market position?
Answer options
- Boston Consulting Group matrix
- Competitive force models
- Porter’s matrix
- Ansoff matrix
- Matrix of competitive advantages
Correct answer
Ansoff matrix
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