Exam questionKROK 2Pharmacy ยท 2014
When developing the system of marketing communications, a company should consider the characteristics of each tool used for market promotion of a drug. Which of the following characteristics is typical for advertising?
Answer options
- Depersonalization (non-personal communication)
- All answers are correct
- Non-mass communication
- Two-way communication
- There is no correct answer
Correct answer
Depersonalization (non-personal communication)
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