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Exam questionKROK 2Pharmacy ยท 2016

For better coverage of various markets the Lubnyfarm company sells a portion of its production through its chain of pharmacies, another portion is being sold through distributors, and the third - through pharmacies of another owners. What marketing system of distribution is used by this company?

Answer options

  1. Horizontal
  2. Administered
  3. Contractual
  4. Corporate
  5. Multichannel
Correct answer

Multichannel

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