Exam questionKROK 2Pharmacy ยท 2016
For better coverage of various markets the Lubnyfarm company sells a portion of its production through its chain of pharmacies, another portion is being sold through distributors, and the third - through pharmacies of another owners. What marketing system of distribution is used by this company?
Answer options
- Horizontal
- Administered
- Contractual
- Corporate
- Multichannel
Correct answer
Multichannel
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