Exam questionKROK 2Pharmacy ยท 2016
A pharmaceutical company conducted an age-specific segment analysis of the regional antihistamine market. It revealed the lack of antihistamines for children. The company will consider this segment as:
Answer options
- An unattractive segment
- A market door
- Amarket niche
- A segment requiring further research
- Amarket share
Correct answer
Amarket niche
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