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Exam questionKROK 2Pharmacy ยท 2018

For better coverage of various markets the "Lubnyfarm" company sells a portion of its production through its own chain of pharmacies, another portion is being sold through distributors, and the third - through pharmacies of another business owners. What marketing system of distribution is applied by this company?

Answer options

  1. Contractual
  2. Corporate
  3. Multichannel
  4. Horizontal
  5. Administered
Correct answer

Multichannel

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