Exam questionKROK 2Pharmacy ยท 2018
To increase its sales, the "Have a good day!" pharmacy introduced a discount system. According to this system if a customer buys 100 UAH worth of medical products, this customer receives 2% discount. What marketing communication has this pharmacy implemented?
Answer options
- Public relations, sponsorship
- Salesmen-oriented sales promotion
- Consumer-oriented sales promotion
- Middlemen-oriented sales promotion
- Personal sale
Correct answer
Consumer-oriented sales promotion
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