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Exam questionKROK 2Pharmacy ยท 2018

According to ecological survey, a certain pharmaceutical manufacturer holds the first place among the local "green" industries. What marketing concept is chosen by this manufacturer in relations with its customers?

Answer options

  1. Intensification of commercial effort
  2. Production development
  3. Socio-ethical marketing
  4. Integrated marketing
  5. Product development
Correct answer

Socio-ethical marketing

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