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Exam questionKROK 2Pharmacy ยท 2012

The planning of marketing strategy involves two successive stages. What are the stages of the strategic planning process?

Answer options

  1. Defining the mission and goals of a pharmaceutical company
  2. Describing the current marketing situation
  3. Making the list of tasks and problems
  4. Budgeting
  5. Developing a program of activities
Correct answer

Defining the mission and goals of a pharmaceutical company

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