Exam questionKROK 2Pharmacy ยท 2015
When developing the system of marketing communications, a company should consider the characteristics of each market promotion means applied for a drug. Which of the following characteristics is typical for advertising?
Answer options
- All answers are correct
- Non-mass communication
- Depersonalization (non-personal communication)
- There is no correct answer
- Two-way communication
Correct answer
Depersonalization (non-personal communication)
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