Exam questionKROK 2Pharmacy · 2015
Products differentiation (advantages) pursued by a pharmaceutical company with the aim to surpass its competitors in satisfying customers's demands is called:
Answer options
- Product leadership
- Concentration strategy
- Penetration strategy
- Benchmarking
- Porter’s generic strategies model
Correct answer
Product leadership
This educational archive is provided by KROKEXAM and is not an official testing authority publication.